Life

Liberty Wireless Pte Ltd, operating under the brand name Circles Life, is a prominent Mobile Virtual Network Operator (MVNO) in Singapore, part of Oceania. Utilizing the Mobile Country Code (MCC) 525, which identifies Singapore, and the Mobile Network Code (MNC) 09, Circles Life delivers mobile services without owning its own physical network infrastructure. Instead, they lease bandwidth from an established Mobile Network Operator within Singapore, allowing them to focus on customer experience, innovative digital services, and flexible data plans. This agility has allowed Circles Life to become a disrupter in the Singaporean telecommunications market, often compared to more traditional providers like Singtel, StarHub, and M1, challenging them with more customer-centric offerings. Circles Life distinguish themselves through its data-centric approach, providing users with customizable data plans and add-ons like unlimited data for specific apps. The service also allows users to tailor their usage and spend based on their need. Operating as MVNO means they can focus on software and service innovation, and react more rapidly to changing user preferences. Their emphasis lies in offering digital lifestyle services bundled with their mobile plans, striving to move beyond purely connectivity and develop a holistic digital relationship with their subscribers. This allows them to directly compete within a market of competitive data plans, affordable devices, and a highly connected population.