Infobip Limited (UK) in Sweden, identified by Mobile Network Code (MNC) 23 under Mobile Country Code (MCC) 240, represents a significant player in the Swedish mobile network landscape. Though not a traditional mobile network operator (MNO) like Telia, Tele2, or Telenor, Infobip operates as a specialized provider, offering cloud communications solutions for businesses. Their Swedish presence enables enhanced communication strategies for enterprises leveraging SMS, email, and other channels. They provide services that allow organizations to connect with customers more effectively, which differs from networks focused primarily on providing direct-to-consumer mobile services. Focusing on business-to-customer (B2C) communications, Infobip facilitates various services like two-factor authentication, marketing campaigns, and customer support automation. They partner with mobile network operators which means messages and data get delivered reliably across Sweden using the infrastructure of established MNOs like Telia and Tele2. With the increasing demand for seamless omnichannel experiences, Infobip's services in the MCC 240 region cater to a growing need in the Swedish market, allowing Swedish businesses to connect with a global audience and global businesses to connect with Swedes by leveraging existing Swedish network infrastructure.