Hong Kong Broadband Network Ltd (HKBN), operating in Hong Kong under MCC 454 and MNC 32, provides mobile services in addition to its well-established fixed-line broadband offerings. Hong Kong's mobile market is competitive, with HKBN vying for subscribers amongst other major players like SmarTone, CMHK (China Mobile Hong Kong), and 3 Hong Kong. HKBN leverages its existing customer base and brand recognition in the broadband sector to offer bundled packages, often combining fixed-line and mobile services for enhanced value and convenience. Its strategies include targeting specific customer segments with tailored data plans and promotional offers. While Hong Kong boasts generally excellent mobile coverage and network infrastructure, HKBN utilises its own infrastructure in some instances, and leases from other existing infrastructure providers in Hong Kong. This model allows them to focus on service delivery and customer acquisition without the massive capital expenditure required for building a completely independent network. The quality of HKBN's mobile service is comparable to other providers, benefiting from Hong Kong's advanced telecommunications landscape. As a result, consumers in Hong Kong benefit from a wide range of choices among various network operators who offer services tailored to different needs and price points.