WOM

Novator Partners WOM, operating in Chile (South America) with Mobile Country Code (MCC) 730 and Mobile Network Code (MNC) 09, has rapidly become a significant player in the Chilean mobile market. Known for its competitive pricing strategies and disruptive approach, WOM has challenged the established duopoly of Movistar and Entel, aiming to provide more affordable mobile services to a broader segment of the Chilean population. Its focus on data-centric packages and aggressive marketing campaigns has resonated particularly well with younger demographics and those seeking value for money. Since its launch, WOM has expanded its network coverage across Chile, focusing on key urban centers and gradually extending into more rural areas. Compared to Movistar (MCC 730, MNC 01) or Entel (MCC 730, MNC 02), WOM initially focused on a targeted market segment which has allowed them to grow rapidly. Although Chile boasts a relatively high mobile penetration rate within South America, WOM's entry injected fresh competition and stimulated further innovation in the mobile service landscape, pushing other providers to adapt their offerings and pricing models. As with all networks, users may experience varied data speeds and coverage depending on location and device capabilities. Continuous network improvement initiatives from WOM will hopefully help bridge any gaps moving forwards.