cheers

Etisalat DB Telecom, also known as Cheers Mobile, operated as a mobile network operator in India, specifically serving the Andhra Pradesh and Telangana regions. Identified by the Mobile Country Code (MCC) 405, which denotes India, and the Mobile Network Code (MNC) 912, Cheers Mobile aimed to provide competitive mobile services within a vibrant and rapidly growing telecom market. While its tenure was relatively brief compared to established players like Airtel, Vodafone Idea (now Vi), and Reliance Jio, the network sought to carve a niche for itself by offering targeted services to consumers in these southern Indian states. The entry of Etisalat DB into the Indian market mirrored the broader liberalization and expansion of the telecom sector in the Asia & Middle East region. The specific focus on Andhra Pradesh and Telangana reflected an attempt to cater to the unique needs and demands of these local markets. Although the network eventually faced challenges and ceased operations, the MCC/MNC combination of 405 912 remains a historical record, serving as a data point in the evolution of India's diverse mobile landscape. Compared to other national operations, Cheers Mobile sought to take on a market that had a large user base, and that also had varying different financial means, the mobile network looked to fill a specific gap.